Bonjour Chine Certification
''Bonjour Chine" certification, set up by Tourisme Montréal, aims to tourism industry players to welcome Chinese tourists to offer them a travel experience that suits their tastes. The goal is to extend their stay and invite them to visit other regions of Quebec. This initiative is part of Tourisme Montréal's major hosting strategy, which aims to enhance the overall quality of tourism to enrich the visitor experience.
The goal for companies is to obtain the official "Bonjour Chine" certification in order to be ready to welcome this clientele. In addition, in terms of visibility, the certification makes it possible to be able to communicate to customers, agencies and other stakeholders on their ability to meet the needs of Chinese tourists, in addition to their presence in the communication tools created for this purpose by Tourism Montreal.