Leisure Travellers

Tourisme Montréal uses different marketing strategies among its tourism clients to increase the city’s economic spin-offs.  

Advertising campaigns

Throughout the year, Tourisme Montréal runs advertising campaigns in priority markets to promote Montréal and motivate travellers to consider the city as their next destination. The media strategy is made up of three elements — a “awareness” component, a “consideration” component, which promotes What to do in Montréal content, and a “conversion” component, that invites future visitors to plan their visit using our platforms.

Please see below the latest video campaign for summer 2024.

Digital plateforms

Discover Montréal through its neighbourhoods, seasons and must-see attractions. You can create an account on our web site to save favourites or even create a travel itinerary. Web labels easily identify Tourisme Montréal members per category, from activities to gastronomy, nightlife to shopping, and more. Tourists can get great ideas from blog articles on our home page that change with the seasons.

Social medias and emails campaign

The Visit Montréal and MTLàTABLE social media, created to inspire tourists and welcome them to Montréal, have more than 1,000,000 subscribers. As a Tourisme Montréal member, you can share different content to associate yourself with the destination. 

Subscribe to the Tourisme Montréal newsletter to receive all the inspiring content in one place!

Deals on mtl.org

Fill out this form to advertise your promotion, package or combo offer with another tourism company on Tourisme Montréal’s web site. Each member can post an unlimited number of offers. Take advantage of this extra way to reach tourism clients seeking new experiences. 

Passeport MTL

The Passeport MTL allows tourists to visit 3 or 5 must-see city attractions for $50 or $80 plus taxes. Members can participate by offering a giveaway or a discount. Write to us at infomembership@mtl.org to learn more about our business model. Take a peek at our current offers! 

Brochures, display stands and advertising

Tourisme Montréal provides you with a toolbox from which you can easily:

  • Download the order forms for guides and maps
  • Reserve display space and obtain the price list of the displays at the different distribution locations
  • Learn about opportunities to benefit from increased visibility on our various printed and digital platforms